Prepare for 2025 with insights from industry experts by Edna Chavira

Nov 13, 2024


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In the rapidly evolving retail landscape, brands are increasingly faced with significant challenges and opportunities, primarily driven by the integration of data and artificial intelligence. The upcoming panel discussion titled “Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025,” featuring insights from industry leaders, including Melissa Tatoris from Zeta Global and Leslie Lorenz from Snowflake, promises to shed light on critical trends shaping the industry.

As the article emphasizes, understanding the importance of advanced technology and strategic data management is crucial for enhancing customer engagement and sustaining growth. The integration of AI not only optimizes operations but also allows retailers to tailor their marketing strategies more effectively, creating a cohesive customer experience across all touchpoints. This shift is particularly pertinent for software developers and digital marketers who must adapt to these new tools and methodologies.

The discussion will delve deep into the complexities of data management and the necessity for retailers to build scalable, future-ready platforms. As businesses transition towards these innovative capabilities, embracing AI and data will be pivotal in establishing a competitive edge. Attendees can expect to gain actionable insights that can be directly applied to their future marketing plans, ensuring they are well-prepared for the industry’s evolution.

Moreover, the article subtly hints at the relation between these advancements and the effective management of shortened links through tools like URL shorteners. For marketers, the use of URL shorteners not only optimizes tracking capabilities but also enhances the overall engagement by creating more shareable content. As retailers invest in technology that supports their growth, incorporating effective link management strategies will further provide valuable data insights on customer interactions.

For those looking to remain competitive in 2025 and beyond, this panel discussion represents an invaluable opportunity to engage with thought leaders and equip oneself with the knowledge necessary to navigate the evolving challenges of the retail landscape. Registering for this event could be the first step towards a future-ready business model.

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